The core business of IP is to market advertising space and time for TV channels, radio stations and press titles. At the crossroads between the media world and advertising market, this sales activity fulfills very sophisticated marketing capacities: studies and research regarding media programmes and audiences, advertisers' media advertising expenditure, and on overall trends in the field.

In terms of organization, IP consists of national teams: each one handles the media sales of its own national media portfolio on its market.

Based on its nearly seventy years of experience, IP has been able to anticipate the evolution of advertising and media in Europe by adapting its organization and know-how to new expectations of an increasingly sophisticated market.

With the concentration of advertising expenditure, the fragmention of audiences and the strong growth of below-the-line, today IP is undoubtedly the only media sales house which offers the necessary characteristics to ensure optimal sales effectiveness at the international level. It does so by emphasizing its recognized strong points: expertise, strength, independence, internationalisation and innovation.