ACTIVITIES
A group based on four business areas
The HAVAS INTERMEDIATION's business concept results from a major research effort undertaken by IP group specialists in 8 European countries. It is a genuine corporate project. The new company HAVAS INTERMEDIATION created in January '96 is based on 4 business areas:
- A sales operator: IP
- An international sales representation network : IP NETWORK
- A tool and service provider for media: PEAKTIME
- An electronic information and transaction network: ADWAYS
By making transactions easier and offering users maximum added intelligence, it is designed to develop advertising expenditure volume efficiently and economically so as to benefit all market actors: the media, agencies and advertisers.
Updated by Sophie VITRY, 24th September 1996