PRESS RELEASE
FEBRUARY 1997

FORTA (Federacion de Organismos de Radio y Televisión Autonomicas) entrusted Accion IP, the branch of Havas Intermediation in Spain, with media sales for a national federate offer gathering eight public regional television channels (CANAL SUR, TV3/C-33, TELEMADRID, CANAL 9, TVG, ETB1/ETB2).

Covering the six main regions in terms of population and revenue (Andaloucia, Catalonia, Madrid, Valencia, Galicia, Basque country) FORTA's combined offer posts a coverage of 72% of the Spanish population and 80% taking into account overlappings.

Through this offer, regional television channels are in a position to compete with national channels. Thanks to the proximity of their target population and the use of regional language they are aslo in a position to offer advertisers more suited product to answer their regional needs as well as a same level of advertising effectiveness in each area.

For the record, IP, present in Spain since 1991, is the exclusive representative of 9 regional media: 3 television channels (TVG, ETB1 et ETB2), 5 radio stations (Radio Galega, Euskadi Irratia, Euskadi Gaztea, Radio Vitoria, Radio Euskadi) and one daily paper (El Adelanto de Salamanca ).