PRESS RELEASE 22/09/96

In keeping with its policy of worldwide development, HAVAS INTERMEDIATION - fully owned by the Havas Group, the fifth worldwide communication group by its turnover - signed at the beginning of September an agreement with the shareholders of Primetime Media Services, an Indian company specialized in programme marketing and TV advertising space sales.

The agreement results in the setting-up of a joint company, Primetime IP, in which the Indian shareholders will hold 50% and HAVAS INTERMEDIATION 50%. The company, based in Mumbai (Bombay), has sales offices in four other major cities in India.

By linking up with a company having developed an outstanding expertise in Europe over the past 70 years, Primetime IP, whose aim is to become a leader in the field of airtime sales, can now focus on the extension of its activities such as acting as a fully-fledged television sales house and possibly diversify its offer, including in the emerging market of radio sales.

This new partnership allows HAVAS INTERMEDIATION, already present in 29 countries, to position itself in the growing Indian advertising market which represented over a billion dollars for 1995.

A quick reminder: HAVAS INTERMEDIATION is an international group with four distinct business areas: IP, sales operator, IP NETWORK, international sales representation network, ADWAYS, electronic information and transaction network, and PEAKTIME, service provider for media.