IP strong points

In 70 years, IP has become the leading international plurimedia sales house. Its know-how ranges from TV to radio and press in 24 countries.


Expertise

Thanks to major investments in terms of highly qualified people, computer systems and marketing tools and methods, IP offers the leading media studies and research facilities in Europe. This allows IP to develop many tools that allow advertisers to optimize their media expenditure.

Strength

Thanks to their broad media portfolios, IP's sales and marketing teams work with almost all advertisers, agency and media buying group networks, at regional, national and international levels. They also participate in works undertaken by trade associations, statistical institutes and research companies.

Independence

As an external media sales house, IP allows media to concentrate on their core editorial business. It is completely responsible for selling advertising space and time with only one goal: to optimize the resources of each media by making the most of its spaces, without saturating audiences. Linked to various media by contract, IP has to continuously prove its effectiveness and therefore demands that its teams show top performance levels. In addition, by working closely with the largest European communications groups - both public and private - IP is able to make sure that each media principle benefits from its overall media experience and its excellent knowledge of relevant markets.

Internationalization

In addition to its national know-how, IP founded IP Network, the group's international sales network in 1991. Present in eight European capitals, in the United States and in Japan, this company markets media outside their home markets. Thus IP Network works for media represented by national IP companies, but also for fourteen other TV channels.

Innovation

IP has proven its ability to respond to advertisers' expectations, especially by building federated offers which bring together several media or different types of media. The group's objective is to continuously improve its added value level and its effectiveness, by anticipating future trends in the media sales business and by developing the new services that a media sales house will have to provide to tomorrows markets.