Press conference
9th of January 1996
SUMMARY
IP: LEADING SALES OPERATOR IN EUROPE
The creation of HAVAS INTERMEDIATION represents a significant professional breakthrough. It consolidates media and ensures advertisers and their consultants greater effectiveness in an ever more complicated environment, thus contributing to the quantitative and qualitative development of the advertising market.
A system which provides media data to intermediaries (buyers/sellers) and to media (programmes, audiences, pricing and special offers, budgets and advertising expenditure).
A system which provides market and advertising information to advertisers and agencies (press articles, market surveys, trade directory, campaign visuals, logos, packaging, etc.).
A system allowing TV and radio advertising space buys.
"PEAKTIME WILL PROVIDE MEDIA WITH INFORMATION!"
Launched in 1993, the European Key Facts collection - to be produced by PEAKTIME - is designed to include various works focusing on media and advertising: Advertising and Economy Status Report, TV, radio and press guides...
Created in 1994, the TELEVISION guide describes audiovisual environments of 31 European markets, plus the United States and Japan; their recent developments, the various channels present and their performances in terms of audience and programmes. The guide also provides a European vision of the audiovisual market: it shows similarities and differences on a market that is already rich with 300 important channels.
Soon to broadcast on the ADWAYS network, TELEVISION 95 is already available on CD-ROM.
Compared to the paper version, the CD-ROM provides general complementary information on many channels: addresses, main contacts, audience shares on a number of targets, video presentation, etc. This approach will be extended to coming editions.
The CD-ROM also allows one to consult the guide's entirely digitalised paper version, offering easy access to data with a user-friendly programming for instant searching, access and compiling of information.
As of today, there is no viewing tool for international advertising clippings which provides quick and friendly access to data regarding expenditure behaviour of advertisers and brands.
By developing The European Advertising Bank, PEAKTIME has designed - exculusively for its client the IP group - a consultable vehicle which federates clipping data from over eight European countries by harmonising brands, advertisers and media vehicules!
According to developments of this exclusive product, in the near future PEAKTIME will explore sales exploitation conditions of this tool for all types of users, by consultation of the ADWAYS network or by requests sent directly to Peaktime.
Peaktime will make available to its clients a catalog of information directly or indirectly related to the media-making process.
For instance the descriptions of legal measures in European countries regarding the audiovisual field (production, broadcasting quotas, specific advertising rules and regulations, etc.), data regarding programmes and programming schedules of television channels in Europe, image banks, excerpts of programmes, promotions, etc.
"PEAKTIME WILL PROVIDE MEDIA WITH APPLICATIONS!"
Audience is one of the key criteria in optimising media advertising revenue. Its mastery, the quality of its exploitation and the capacity to transform it in an effective advertising product are now critical advantages for media.
With its combined knowledge of audience management and demand expressed by
advertisers, PEAKTIME will offer the media market specific exploitation application of audiences covering user needs regarding analysis, forecasting and media planning.
The flexibility of these tools designed at the European level will allow for perfect
"local" adaptation and easy integration to media's own systems.
In less than ten years, the people meter has become the incontestable audience measurement system for the television market. It has conquered the actors of the advertising scene thanks to its precision and the rich information it provides.
However, the both "barbaric" aspect of audience figures and the difficulty to relate these results to the (tele)visual environment of channel directors had not yet permitted harmonious integration of the marketing language of advertising with the more "artistic" one of programming professionals.
By providing the market with its digital analysis programme scheduling optimisation tool, PEAKTIME revolutionises the programming world!
The application simultaneously manages images, audience flux and programming schedule data of all channels on a market. It recreates dynamically and on a same analysis screen the natural link between TV viewers and images.
With this revolutionary software application, programme directors dynamically integrate the audience flux and their programme schedules and, therefore, optimise in their own language their audience performances... and their advertising revenue.
In parallel to the analysis and performance optimisation functions, the application will also offer clients access to each databank separately: image banks, programme databanks, audience databanks, etc.
PEAKTIME opens new horizons for media managers on all European markets, providing them with total information - essential on a market undergoing fast mutations in need of tools which are effective, simple and capable of integrating an increasingly complicated reality.
In less than ten years, the people meter has become the incontestable audience measurement system for the television market. It has conquered the actors of the advertising scene thanks to its precision and the rich information it provides.
However, the both "barbaric" aspect of audience figures and the difficulty to relate these results to the (tele)visual environment of channel directors had not yet permitted harmonious integration of the marketing language of advertising with the more "artistic" one of programming professionals.
By providing the market with its digital analysis programme scheduling optimisation tool, PEAKTIME revolutionises the programming world!
The application simultaneously manages images, audience flux and programming schedule data of all channels on a market. It recreates dynamically and on a same analysis screen the natural link between TV viewers and images.
With this revolutionary software application, programme directors dynamically integrate the audience flux and their programme schedules and, therefore, optimise in their own language their audience performances... and their advertising revenue.
In parallel to the analysis and performance optimisation functions, the application will also offer clients access to each databank separately: image banks, programme databanks, audience databanks, etc.
PEAKTIME opens new horizons for media managers on all European markets, providing them with total information - essential on a market undergoing fast mutations in need of tools which are effective, simple and capable of integrating an increasingly complicated reality.
The IP group is present in 28 countries:
AUSTRIA
GERMANY
LUXEMBOURG
SLOVAKIA
BELARUS
HONG KONG
NETHERLANDS
SPAIN
BELGIUM
HUNGARY
POLAND
SWITZERLAND
CHINA (representation office)
ITALY (RCI exclusively)
PORTUGAL
TURKEY
CZECH REPUBLIC
JAPAN (Media House)(1)
RUMANIA
UK
ESTONIA
LATVIA
RUSSIA (IP Network exclusively)
UKRAINE
FRANCE
LITHUANIA
SCANDINAVIA (IP Network exclusively)
UNITED STATES (Tele Rep) (1)
(1) TeleRep, the leading sales representative of TV channels in the United States and Media House, the leading representative of foreign media in Japan, are both in charge of representing the IP group media on their markets.
In 10 years the number of offices has increased more than fivefold (1985: 5 countries - 1995: 28 countries).
BELGIUM
GERMANY
NETHERLANDS
RUSSIA
UK
FRANCE
JAPAN
PORTUGAL
SCANDINAVIA
UNITED STATES